December 31st 10am. Last day of a difficult year, we want to close the year and look forward, but first, in the Venture Builder unit, we worked hard to close the last deal of the year, the constitution of the startup Shaadow.
Shaadow's technology generates invisible watermarks on documents that allow their traceability and retrieval on both digital and physical media. It is the spin-off of a patented technology from ElevenPaths, the cybersecurity company of Telefónica Tech. It has the investment support and advice of several funds and the business angel Isabel Hernandez will be its CEO.
Incorporating external innovation is not something new for Telefónica, nor is developing new products to use internally and/or resell to our customers. In this effort to be at the forefront of technology, this year the company has decided to open one more door to innovation by launching a new project: Wayra Builder.
Wayra builder is the initiative focused on creating startups together with third parties from technology developed internally by Telefónica.
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